Do Rolex Sell Pre Owned and Used Watches?

For many watch enthusiasts in the UK, owning a Rolex is a significant achievement. It symbolises not just a taste for luxury but an appreciation for craftsmanship and history. Given the brand's prestige, a common query arises: Does Rolex sell pre-owned watches directly?

Rolex's Official Stance

Direct Sales of Pre-Owned Watches

Rolex's primary focus is on crafting and selling new watches through its authorised dealers worldwide. This approach ensures that each new watch meets their stringent standards of quality and authenticity. Consequently, Rolex does not directly engage in the sale of pre-owned watches.

The Thriving Secondary Market

Why Pre-Owned Rolex Watches are Sought After

The secondary market for Rolex watches is vibrant for several reasons. Firstly, the scarcity of certain models and the long waiting lists for new watches drive interest in the pre-owned market. Secondly, pre-owned watches can represent better value, offering the same prestigious brand at a more accessible price point. Lastly, vintage enthusiasts seek out discontinued models that are only available through the pre-owned market.

Finding a Trusted Pre-Owned Rolex Dealer

While Rolex does not sell pre-owned watches, there are reputable dealers that specialise in the sale of pre-owned luxury watches, including Rolex. It's essential to purchase from a trusted source to ensure the watch's authenticity and quality.

Our Expertise

As specialists in pre-owned Rolex watches, we understand the importance of trust and authenticity in every transaction. Our collection is carefully curated and thoroughly inspected to meet the highest standards. We offer a range of pre-owned Rolex watches, from classic models to recent releases, ensuring that each piece carries the legacy and prestige of the Rolex brand.


In conclusion, while Rolex does not directly offer pre-owned watches, the secondary market provides a pathway to ownership for those who value the brand's heritage and craftsmanship. As a trusted dealer of pre-owned Rolex watches, we invite you to explore our collection. Discover the perfect Rolex to add to your collection, knowing that you're investing in a timepiece that holds its value and appeal.

In navigating the world of pre-owned Rolex watches, choosing a reputable dealer is paramount. We're here to guide you through the process, ensuring that your next Rolex is a source of pride and joy for years to come.