A Guide to the Latest Rolex Releases

If you keep track of Rolex updates, you must know that it is one of those brands that does not release new models often. Rolex is known for its innovations, but it also sticks with traditions. It has a unique collection of well-known models that are world-wide famous and easily recognisable. It makes the brand even more precious and prestigious. In today’s blog, we will review some of the latest Rolex releases. If you want to purchase a high-quality, elegant timepiece and follow the latest trends, this guide will help you find the most stylish wristwatch. Let’s inspect what sets each of these accessories apart and their features and design intricacies. 

Rolex GMT-Master II Collection

Rolex GMT Master is known as the ultimate cosmopolitan watch. Its history starts in 1955. It is the time when the first edition of GMT Master was released. The idea came from Pan-American World Airways, which asked Rolex for a unique tool watch that would allow pilots to keep track of time in different time zones. The same year, Rolex launched the Oyster Perpetual GMT-Master, an actual tool watch. Since its primary purpose was to indicate two time zones, the Swiss company named it after Greenwich Mean Time (GMT). This unique feature of showing two time zones is precisely what gave the watch its individuality.


In 2022, Rolex decided to bring the original GMT Master (created in 1955) back to life and presented the GMT Master II with the crown on the left side of the case and a green and black bezel insert. In 2023, new versions were added, including various dial and bezel colours. Today, you get a chance to purchase the version of GMT Master that best suits your style. In our catalogue, you will see Oystersteel, 18 ct white gold, 18 ct Everose gold, 18 ct yellow gold, and Everose Rolesor models. Read our previous blog and learn more about GMT Master and its evolution

Rolex Submariner Collection

The Rolex Submariner model was launched in 1953. It was initially created specifically for underwater exploration and diving purposes.  It was the first wristwatch to be waterproof to a depth of 100 metres (330 feet). Since its creation, the Submariner has gradually evolved to become a more waterproof, durable, and functional timepiece. Its waterproofness, which is the most important characteristic of the diver’s watches, eventually increased to 300 metres (1,000 feet). The latest version of the Rolex Submariner was released in 2020. It has a unidirectional rotatable bezel, triple waterproofness system and chromalight display. These features make the watch a practical tool for divers, but nowadays, it’s widely used even by celebrities and successful businessmen, as well as anyone who appreciates the delicate art of craftsmanship and innovative way of thinking. You can learn more about Submariner’s origins and features from our previous blog.

Rolex Datejust Collection

Rolex Datejust is one of the most iconic pieces in history. Its first creation dates back to 1945. The latest version was released in 2020. This release brought several updates and enhancements to this elegant model. It features a redesigned case with slimmer lugs and new dial options,  including vibrant colours like blue, green, and coral, as well as traditional choices like black and white. Datejust collection is based on the notion that no one day is like another, and it is up to us to make every moment count. If you try to decipher the symbolism behind this wristwatch, you will find that it’s a symbol of development. Rolex founder Hans Wilsdorf set the goal for Datejust to encourage human progress. Ever since then, it has set the highest standards in watchmaking and encouraged us to be in charge of our lives. 

Final Thoughts

Rolex paves the way to a progressive and innovative future. From the very beginning, its fundamental values have been creativity, delicacy, practicality, and meticulous craftsmanship. Since then it has never abandoned its main course. It has evolved and become even more sophisticated and functional. The latest releases are proof of Rolex’s dedication to improvement and innovation. They can be excellent additions to any wardrobe as prestigious and elegant accessories.